UNBEARABLE is more than just a project—it’s a passion, a journey, and a community. We are a group of creative, fun-loving individuals from all walks of life, brought together by our love for art and technology.

‍Founded in collaboration with the artists known as ZoGa, our mission is to challenge the conventional boundaries of the art world through innovative and unconventional means. One half of ZoGa, Medha Gandhi, isn’t just an artist—she’s a storyteller, a creator, and a voice that reaches over 8 million listeners every morning as a co-host on The Morning Show on Z100. She knows the power of connection, and that’s what this is all about—bringing people together through art, culture, and innovation.

Art doesn’t belong in just one place. It can live in a digital frame, a profile picture, a shirt or a canvas on a wall—wherever people want to express themselves. The way we engage with art is evolving, and technology is what makes that possible—allowing artists to get paid fairly, ensuring transparency, and opening up new possibilities we’ve barely scratched the surface of.